My Food Bag's Recall: A Lesson in Customer Communication

My Food Bag's Recall: A Lesson in Customer Communication

Discover why we have been crowned
PR Agency of the Year three times

You are in business to do the right thing – so are we. Let us help you tell your stories effectively.

Your reputation is your biggest asset. Our team are trusted public relations advisors who understand your business and your audiences. We can help you navigate any communications issue and earn the reputation you deserve.

We work with the public, private and NGO sectors, offering full corporate, consumer and stakeholder communications services, as well as best practice sustainability storytelling.

Latest Work

AA Insurance

Insurance companies are at the sharp edge of climate change, with severe weather events becoming more frequent, impacting more customers and communities across the motu. Sustain…

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New Zealand Kiwifruit Growers Incorporated

The New Zealand kiwifruit industry experienced a 1200-worker shortage at the start of the harvest. On the back of media attention garnered by the Government’s announcement of speci…

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Toyota

Wright Communications was briefed on bringing Toyota’s inaugural lifestyle launch to life, exposing the new Yaris to a range of relevant media in a creative and experiential manner…

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"Wright Communications provided invaluable support during a time-sensitive application process for a Mental Health Services Award. Their professionalism and guidance made the process very manageable."
Dr Sharon Moore
Dr Sharon Moore, Clinical Psychologist and Coordinated Care Lead at Whakarongorau Aotearoa
Very much the best PR agency that I have ever worked with. Ron and Anita were consistently proactive and service-driven. Projects within the attraction strategy were completed efficiently and stress-free and I’m looking forward to work with Wright Communications on future projects.
Mike Murphy
Communications Manager, New Zealand Kiwifruit Growers Incorporated
We refer to the team at Wright Communications as ‘part of the family’. They not only support us with all things PR but also personally and organisationally commit to ‘walking the talk’ when it comes to sustainability and keeping ahead of the curve. Nothing has been a problem and their team are amazing to work with.
Vicki Watson
Chief Executive, The Aotearoa Circle
As Toyota’s strategic PR partner, Wright Communications understand our business, our customers and our brand. Working with their dedicated team has added to our opportunities to communicate with our customers, explore new media relationships and gain new perspectives for our marketing communications. Wright share Toyota’s brand values and sustainability goals for the perfect PR fit.
Neeraj Lala
Chief Executive Officer, Toyota New Zealand
The NZ Ecolabelling Trust and the Environmental Choice New Zealand ecolabel have been working with Wright Communications since 2014 and the agency has very much become an integral and valued part of our marketing communications. Wright Communications brings essential strategic communications and relations insight and planning into our operations and provides solid support to implement our marketing programmes, including media activities, events preparation and development of newsletters and other collateral materials. The agency is great to work with and their efforts have been a major contributor to our success.
Francesca Lipscombe
General Manager, Environmental Choice New Zealand
Since taking Wright Communications on board as our PR advisers and suppliers, we have been impressed with their professional, creative and practical approach to supporting our marketing communications needs. We feel we’ve struck gold in a PR sense; they truly “get” us and our business and are working hard and well to generate exposure for our company and innovation.
Ian Pollard
Founder and Managing Director, Delta Insurance
Wright Communications’ depth of understanding of ATEED’s role and purpose in addition to knowledge of internal structure and business processes means that they work extremely well within the ATEED and wider Auckland Council environment. They are well regarded across the council group for their work ethic, delivery and knowledge, and have played an important role in a number of our successful projects.
Steve Armitage
Head of Corporate Relations, ATEED
The team at Wright Communications are a pleasure to work with and have helped us achieve fantastic outcomes for our campaign. They have really understood the strategic direction of the campaign, incorporating this in to their strategy, and are always striving for the best outcomes.
Katie Evans
General Manager, Dry July Foundation
Wright Communications produced stellar social media and newsletter collateral for us. They quickly and professionally captured the essence of our internal programme and executed well-produced content that was insightful, helpful and relevant. Now our Council Yammer page is growing steadily and getting more exposure which was the desired outcome.
Leona Mehana
Redeployment Lead, Auckland Council
Wright Communications provided PR and marketing communications advice and support for the launch of a new, national digital radio communications network, ensuring the launch received excellent media coverage. Ron Murray worked assiduously over many months to assist us in getting to the launch point well-prepared, and his advice and assistance in respect of communications with all internal and external audiences, as well as the various network partners, was an important part of the launch’s success.
Logan Caulfield
Marketing Manager, CSE New Zealand
We love working with the team at Wright Communications because they really understand our business and our values. They have a strong focus on sustainability storytelling and have been able to integrate that approach into their consumer PR and influencer programmes. The team is always dreaming up new ways of promoting mushrooms to food writers, influencers and their families. At the more serious end of the business, Wright have demonstrated their experience and skills as they guided us through issues management and crisis preparedness.
Melanie Rushton
Marketing Manager, Meadow Mushrooms
The team at Wright Communications are great to work with and provide smart advice that helps Colmar Bruton and Kantar TNS and we enjoy the working relationship.
Alida Shanks
Marketing & Communications Director, Insights Division, Kantar New Zealand
OfficeMax has engaged with Wright Communications for our corporate sustainability report. We have found the team to be engaging, friendly and professional. They were able to get some valuable information from our stakeholders to help drive our business forward.
Julie Roberts
Health, Safety and Sustainability Manager, OfficeMax
Wright Communications provides creative, strategic guidance and gets the job done. Our media coverage has increased markedly since we began working with them in 2017, and the resulting feedback from our own partners and staff is excellent. We enjoy working with them and value their insights, humour and hard work.
Miranda Burdon
CEO, Global Women
The strategic advice offered combined with a well-driven, well-organised PR effort delivered results well in excess of expectations. Wright exceeded all targets set in the communications space and contributed cohesively to the integrated team plan. For an external supplier to feel so connected with the internal team was in my view exceptional.
Sheryl Nichols
General Manager, Marketing and Communications, World Masters Games 2017
We approached Wright Communications to assist us in managing a possible media issue and their response was quick and professional and very helpful in the outcome. From that experience, we have called on the Wright’s team for a range of support around marketing communications material preparation in relation to our new financial services developments and a consumer product launch and have similarly been very pleased with the work they have done. We are impressed with their ability to quickly grasp our requirements and craft effective communications to meet them.
Jack Yin
Director, Beyond Capital Management
We really value our relationship with Wright Communications because of the wide-ranging expertise they bring to it. They work closely with our team and have helped guide our materiality processes and corporate reporting, in addition to crafting the content. The Wright team provides great advice and perspective, are quick to respond, always happy to help and are a great bunch of people!
Michelle Cherrington
Group Communications Manager, Moana New Zealand
We have been delighted with Wright Communications contribution and advice. Their skills and experience have been incredibly valuable to us. Costs are managed very well. Our overall impression of Wright Communications has been exceptional.
Dave Wigmore
Chairman, Auckland Waterfront Consortium
Corporate Cabs is proud to be one of Wright Communications longest-standing clients. That is because they know our business inside out and we have a high level of mutual respect and trust. We value Wright’s strategic advice on everything from stakeholder engagement to issues management, and leave driving our successful marketing communications strategy in their hands.
Colin Samson
Chief Executive, Corporate Cabs
It has been a pleasure working with your team once again and we can both be delighted with the media outcome achieved during Coeliac Awareness Week 2018. I especially appreciate the collaborative approach Wright Communications has taken working with Coeliac New Zealand, our industry stakeholders and our ambassadors for the best outcome.
Dana Alexander
General Manager, Coeliac New Zealand
The challenge for tourism operators at the moment is to future-proof their businesses. I’ve been impressed with Wright Communications’ strategic advice and ability to untap new marketing channels for my tourism business, which is essential as we move forward into unchartered territory. I feel very well supported by Megan and Jess and they have great connections with social media influencers and traditional media to promote my business to new customers. Highly recommend this service.
Jean Calliabet
Owner, Adrenalin Forest
We appreciated the mahi from the Wright Communications team to get our materiality report completed in the required timeframe. We were impressed with the process and received excellent feedback from the presentation to our executive team.
Michelle Cherrington
Group Communications and Sustainability Manager
Wright Communications have done a great job – from shaping up the successful launch of Toitū Tahua through to our campaign on the role of finance in the transition to a Net Zero economy. In addition to shaping the narrative, Wright secured excellent coverage of our COP26 Finance Day webinar and initiated a Stuff summer series. Sustainable finance isn’t an easy topic but the Wright team have invested personally in learning the space and they “get it”. They know how to shape and pitch stories and spokespeople to attract media attention. They are constantly coming up with ideas to strengthen our network and achieve our objectives. And they’re easy to get along with. Who doesn’t want a partner that is confident enough to challenge your ideas and connected enough to make them happen?
Jo Kelly
Chief Executive Officer, Toitū Tahua Centre for Sustainable Finance
“We are really happy with what you achieved and also with how lovely it was to deal with Wright Communications. Thank you so much. We would love to do more in the future with you.”
Tracy van Oostrum
Tracy van Oostrum, Co-founder, LOVE N A JEWEL
“I am very impressed by Wright Communications. They were super responsive and scalable, providing an experienced team of five people practically within hours of our call for assistance. The Wright team rapidly got to grips with our business and started making an impact. They meshed extremely well with our internal team building productive relationships that have been immensely helpful in reducing our reputation risks and improving our stakeholder and media communications. After six months Wright Communications is well established with Whakarongorau Aotearoa as valued public relations advisers and operators.”
Andrew Slater
Andrew Slater, CEO, Whakarongorau Aotearoa

Recent News

World record-breaking athletes and the highest number of entrants since Covid-19 will feature at the Aon NZ Pool Rescue Championships in Auckland this weekend. Set to take plac…

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Genesis Energy will acquire a majority shareholding in ChargeNet, New Zealand's largest nationwide electric vehicle (EV) public charging network. This strategic move positions Gene…

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The Government Low Emissions Heavy Vehicle Fund (LEHVF) announced today will help the road transport industry’s transition to clean technologies says National Road Carriers Associa…

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Current Retainer Clients

We value close relationships and longevity with our retainer clients

PROJECTS WITH PURPOSE

We support the following organisations on an as needed basis with strategic advisory and sustainability storytelling

We’re making a difference

We provide strategic PR services at reduced rates for the following organisations that strengthen the fabric of our society

Meet Our Team

Group Account Director - Corporate & Sustainability

Group Account Director - Consumer and NGO

Senior Account Director

Senior Account Director

Senior Account Director

Senior Account Manager

Senior Account Manager

Account Executive

Office Manager and PA to Managing Director

Finance Manager

Get in Touch

Give us a call, send us a message or call in and see us.  We’d love to hear from you.