Meet Loren, our vibrant Account Manager at Wright Communications. Born and bred in beautiful Northland, Loren brings a wealth of experience in the consumer sector and a unique perspective to our team.

Before making her mark in public relations, Loren spent just over a decade immersed in the beauty industry world. This journey led her across the globe, with stints in Toronto and Melbourne.  Returning to New Zealand three years ago, Loren embarked on a new path, pursuing a career in public relations while studying Communications with a major in PR at Massey University.

Loren’s transition to PR was fuelled by her passion for bringing creative ideas to life and telling client’s stories in a memorable way. Her execution of campaigns has been enhanced through her agency experience working on high-profile clients such as KFC, Spark, Skinny, and Spotlight. Her expertise lies in the consumer activation space and crafting impactful media and influencer partnerships.

Beyond the office, you’re likely to find Loren basking in the sun at the beach when given any opportunity.  A self-proclaimed foodie, Loren is always on the lookout for the best food spots in Auckland to indulge in, with the occasional sneaky cocktail.

Loren’s background, coupled with her passion for storytelling and love for the outdoors, makes her an asset to the Wright Communications team. We’re excited to have her on board, driving our client’s narratives to new heights.