Nikki Wright is one of New Zealand’s leading PR practitioners with a wealth of experience across many of New Zealand’s most high profile companies.

As the founder of Wright Communications with recognition as a three-time Agency of the Year winner, Nikki’s experience covers the full range of corporate affairs activities including CEO advisory roles, media management and public relations, brand/reputation management, legal and regulatory processes, sustainability (in all senses of the word), internal communications and crisis planning/management.

She is sought after for reputation management services, often working alongside other professional advisors such as legal counsel in high profile cases.

Renowned for her objectivity, Nikki is valued by organisational leaders for delivering candid insights based on wide experience. With an expansive network cultivated through extensive consulting, judging PR awards and insights backed by Institute of Directors certification in Company Direction, she possesses a unique panoramic view of industry dynamics and emerging trends. She is known for the quality of her advice on climate and sustainability reporting requirements.

As a trusted advisor to private sector and NGO CEOs, Nikki and her boutique agency maintain long-term relationships with clients. This includes a 17-year partnership with Toyota New Zealand, where Nikki personally oversees corporate narrative, messaging, positioning, and communications strategy.

As a co-founder of the Corporate Reputation Index in partnership with Kantar, Nikki assists leading businesses in cultivating trust and ensuring businesses take multiple audiences – including customers, communities, stakeholders, government and iwi - on the journey in supportive rather than obstructive roles.

With her business certified as a B Corp and Toitū net carbon zero, Nikki is proud that her stakeholder-led business contributes $100,000 pro bono support annually to leading NGOs.