12 Apr 2019
By Wright Communications
The first specialist agency in sustainability communications has recently made four strategic appointments including Richard Gordon, Group Account Director and member of the senior leadership team. Richard is responsible for protecting and enhancing the reputations of several key clients using proactive sustainability communications, PR planning and issues management.
From crafting sustainability reports, developing two-way stakeholder relationships and leveraging good deeds through to risk management and crisis preparedness, Richard Gordon is well placed to provide wrap-around services to enhance corporate reputations.
Another asset added to Wright Communications’ team is Senior Account Director, Tim Marshall. Tim is a life member of the Public Relations Institute of New Zealand, Chief Examiner of the Accreditation in Public Relations and has more than 30 years’ experience providing strategic communications advice.
Managing Director of Wright Communications, Nikki Wright, says sustainability isn’t just a practice, it defines the agency’s reason for being.
“Our team get out of bed every day and choose to work here so they can contribute to some of the most interesting, and often complex, communications challenges happening in the country at any given time.
“Using a Corporate Social Responsibility lens underpins our approach to clients and informs our business ethos.
“Something else we’re all super proud of is the role we play for the non-profit sector. We are currently telling stories that raise money towards drowning prevention at Auckland beaches, domestic violence regulation in workplaces, reducing the gender pay gap, protecting vulnerable children and eco-labelling to prevent greenwash. It’s motivating stuff,” she says.
Over the last decade Wright Communications has invested in employee training with best practice frameworks for conducting community investment reviews, sustainability reports (using GRI and <IR>) and measurement (Barcelona Principles) to provide a world class service for their clients.
To help fulfil the talent pipeline anticipated with their growth plans, Wright Communications has successfully attracted consumer PR Account
Executive Jessica Morris and intern Hinemoana Douglas to the team as well in 2019.
The Standout in Sustainability Storytelling
Wright Communications is rapidly emerging as a leader in the field of sustainability storytelling for progressive brands in New Zealand and Australasia.
Already this year the team has completed sustainability reports for NZX, OfficeMax, Global Women, and a bi-lingual integrated report for iwi fisheries business Moana.
Earlier this month, Wright Communications announced it had achieved carboNZero certification for its own business, offsetting 16 tonnes of carbon emissions with Puhi Peaks Permanent Forest Sink Initiative (PFSI) carbon credits. Managing Director, Nikki Wright, also offsets her daily commute to and from Shortland Street from her North Shore home.
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