Communications strategy development

Using our in-depth knowledge of your organisation, we develop comprehensive communications strategies to help meet your objectives. We identify all audiences, stakeholders and key messages, assess your competitors and organisational risks, and cover all aspects of external and internal communications.

Public relations plans and calendars

We actively drive the PR agenda for you by researching your market, holding internal brainstorms, and proactively identifying all PR opportunities. We translate these into actively managed annual and short-term plans.

Corporate social responsibility

Report writing

Wright Communications has developed ESG/sustainability/corporate responsibility (CR) reports for 12 years using both global gold standard frameworks: the Global Reporting Initiative (G4 Sustainability Reporting Guidelines) and Integrated Reporting <IR>. 

Voluntary reports have been prepared for a range of clients spanning private limited liability companies, listed entities, a Crown Research Institute, and multi-national organisations with a New Zealand operation. We also produced NZX’s latest Annual Report which for the first time contained sustainability information, referencing G4.

CSR strategy development

Using our expertise, we will provide comprehensive CSR strategies which are tailored to suit your organisation and challenge you to achieve more as your journey progresses. Our relationships with the Sustainable Business Network, Sustainable Business Council, and the providers of CEMARS® and carboNZeroCertTM certifications help you gain credibility for your CSR initiatives, and network with likeminded organisations.

Change Management

Our team of senior doers have supported a number of organisations to close or restructure. From helping Refining New Zealand to close down while keeping staff, Government, departments, local councils, iwi, residents and media in the loop, to helping a care home close its residential facilities alongside staff, residents and their families, our team is experienced in a wide range of situations. Most recently, we have helped a large infrastructure company to restructure, and supported a services organisation to close its entire business. We work with empathy and best practice foremost.

Government relations

We help our clients with their Government Relations needs, alongside our partner Iron Duke. Most recently, we have helped a large industry organisation achieve meetings and move the dial with ministers and departments, and helped a large pro bono client, a services organisation, to set up their MP stakeholder relations programme. Our team consists of senior doers with press secretary, political editor, broadcast and Government Relations experience in New Zealand and Australia.

Local government support

We have extensive communications experience at a senior level in the local government sector, both with councils themselves as well as council-controlled organisations. Our in-depth knowledge in this area enables us to work alongside you providing a range of services from strategic counsel to hands-on help as part of the team.

Issues and reputation management

We have many years' experience helping clients manage crisis which threaten their organisation's reputation. We are available to you for expert counsel around the clock, and can rapidly develop a plan alongside you, including a media response and internal communication as required.

Crisis Communications

We know how to manage issues and prepare crisis communications plans. In our current and former roles, we have successfully managed issues involving critical infrastructure outages, mass market customer issues, customer, public and sub-contractor fatalities, industrial relations, software outages, ransomware attacks, and political criticism of corporate activity.

In Case of Crisis app

Media relations

Professional and determined liaison with a network of trusted media contacts is a daily occurrence for our team of experienced consultants. Most importantly, being results-driven, we know the correct media for each specific announcement.

• Media releases - accurate and compelling, written in the style journalists expect. Designed to put your news top of the media agenda.

• New appointment releases - designed to ensure your key staff announcements are seen by the right decision makers

• Opinion editorials - we develop thought-provoking articles on behalf of senior managers for a range of publications, raising their profile and confirming their reputation as thought leaders in their field.

Media training

Through our long-term relationship with media training guru Greg Ward, we can help you gain the confidence and skills you need to be calm, assured and on-message when you are interviewed by media. From short refreshers or urgent advice, through to full-day sessions with filmed or recorded interviews, we have your needs covered.

Digital media strategy and management

We have the nous to guide your all-important digital media strategy from website content, through to blogs, Twitter, Facebook and LinkedIn. We will tell you what will and won't work for your organisation and can help manage your digital and social media requirements – from strategy to execution.

Product placement for consumer brands

We achieve excellent placement for your latest product releases in a variety of target publications, ensuring they are highly visible to consumers. This includes a variety of tactics such as launch events, media partnerships, competitions and giveaways, and product reviews.

Influencers

We work with a wide range of social media influencers and bloggers to ensure awareness of your product or service reaches your target market.

Internal communications

Increasingly, the communications encompasses both internal and external audiences. The messaging and objectives for both audiences may be similar but language and tone may differ. We have the experience and skills to ensure internal audiences are factored into communications planning and are reached via the appropriate channels with tailored communications.

Sponsorship leverage

We will help you leverage your sponsorships by investigating all PR opportunities provided by the various partnerships, from celebrating milestones through effective media relations, through to opportunities for events and other cross promotions.

Media monitoring - print media and social media

We provide a full suite of media monitoring for you, in both traditional and social media. The foremost aim is to capture any reporting on your organisation, but monitoring can be tailored to ensure you are kept up-to-date on the latest news about competitors, and key issues affecting your organisation.

Awards leverage

Some of the foremost national awards in a range of fields, from management and international achievement, to leadership and sustainability, choose to use us to help leverage their awards and events. This involves:

• comprehensive media relations to secure outstanding coverage,

• assisting with event and RSVP management to ensure your milestone is a memorable one.