Wright Communications releases its
2021 Sustainability Report: ‘Doing the Right Thing”

Auckland PR consultancy Wright Communications has released its 2021 Sustainability Report, building on several years of publishing sustainability reports for clients Foodstuffs, Synlait, and other organisations.

Sustainability has been a passion for Managing Director Nikki Wright since the agency was founded 15 years ago and it is a huge motivation for the team to assist clients in doing the Wright thing.

This year’s Wright Communications Sustainability Report demonstrates the company ethos of ‘walking the talk’ from purchasing carbon credits to adjusting company practices in pursuit of true environmental and economic sustainability.

Covid-19 has been disruptive, but the agency retained its clients and Auckland-based team throughout.

In fact, Wright Communications won a raft of clients seeking its expertise in sustainability storytelling and reporting services during 2021.

Managing Director Nikki Wright says this shows the pandemic doesn’t appear to have stifled many organisations’ desire to improve their social and environmental sustainability performance – and be recognised for their efforts.

“We were incredibly honoured to be recognised for our efforts too, as PRINZ named us the Consultancy of the Year in the Medium/Large category for the second time in a row, a real morale boost for the team.”

Part of the agency’s credo is to give back – purpose beyond profit – and the team has made a signification contribution in its work for charities over the recent lockdowns providing pro bono and after-hours PR support for its not-for-profit clients totalling $150,000.

Wright said the company – a member of the Sustainable Business Council, Sustainable Business Network, and Climate Leaders Coalition - has always had a commitment to helping clients do the right thing through corporate social responsibility with reference to United Nations’ Sustainable Development Goals, and the same measures have been used on Wright Communications itself – with encouraging results.

Sustainability outcomes in Wright Communications’ 2021 report include:

• Strategic communications management provided to charities working on challenges including domestic violence and suicide prevention, surf lifesaving, sobriety for the month of July, and improved access to cochlear implants
• Toitū Envirocare helped Wright Communications evaluate its organisational footprint of 10.44 carbon dioxide equivalent tonnes (tCO2e) of greenhouse gas (GHG) emissions for the financial year and compensate by purchasing 11.00 tonnes CO2e of GHG emissions reductions
• All of Wright Communications’ team got double vaccinated
• Embedded Covid-19 health and safety protocols and policy
• Brought the agency’s flexible working policy to life
• Celebrated another Duvet Day for its employees
• Gained more sustainability work from new and existing clients.

Wright said sustainability defines the agency’s reason for being. “Corporate Social Responsibility underpins our approach to clients and informs our business ethos,” she explained.

During the year Wright Communications worked on sustainability projects for 2degrees, Auckland Airport, Glad, Kiwi Property Group, Signature Homes, Suncorp, Synlait, New Zealand Trade & Enterprise, The Aotearoa Circle’s ‘Tōitu Tahua: Centre for Sustainable Finance’, Responsible Investment Association Australasia, Toyota, Unilever, and Whakarongorau Aotearoa.

The Wright Communications 2021 Sustainability Report can be viewed online here.