26 May 2017
By Wright Communications
It mirrors the global arrangement between Toyota Motor
Corporation, and both the International Olympic Committee (IOC) and
International Paralympic Committee (IPC), and makes Toyota the
first TOP partner to include a financial distribution to National
Paralympic Committees.
The scope of the global contract covers all major Olympic and
Paralympic events starting with PyeongChang 2018 Olympic and
Paralympic Winter Games in South Korea, the Buenos Aires 2018 Youth
Olympic Games in Argentina, and followed by the Tokyo 2020 Olympic
and Paralympic Games in Japan.
"This partnership aligns strongly with our local Believe brand
position," said Alistair Davis, CEO of Toyota New Zealand. "One of
our Believe statements is 'that if you can dream it, you can do
it'. This seems to personify the passion that all sportspeople have
to excel in their chosen sport. The Olympic and Paralympic Games
capture the world's imagination and inspire millions everywhere to
aspire to be the best they can be."
"It takes huge motivation, determination and self-belief to
compete at the Olympic Games," said Kereyn Smith, CEO of the New
Zealand Olympic Committee. "Toyota understand this and their global
partnership will help support the success of Olympians around the
world. We are also excited that Toyota's commitment to
sustainability will help deliver a positive games legacy at Tokyo
2020."
"Toyota is the first worldwide Paralympic partner to support all
178 National Paralympic Committees around the world," says Fiona
Allan, CEO of Paralympics New Zealand. "New Zealand has been
recognised amongst the top strategic markets for the Paralympic
partnership globally and we are thrilled to have secured Toyota's
long term support. I am excited about what this may mean for
aspiring Para athletes in communities across New Zealand."
Toyota will be using the Tokyo 2020 Olympic and Paralympic Games
in Japan, Toyota's home country, to highlight its capacity as a
sustainable mobility company with a fleet of environmentally
friendly buses as well as a range of Hybrid, Electric and Hydrogen
powered vehicles.
With Olympic, World and Commonwealth shot put champion Valerie
Adams as one of its brand ambassadors, Toyota New Zealand is
already associated with the Olympic movement.
In line with the Olympic Agenda 2020, with sustainability as one
of its key pillars, Toyota will work with the Organising Committees
through to 2024 to provide sustainable mobility solutions for the
Games.
This will help with safer, more efficient mobility, including
intelligent transport systems, urban traffic systems and
vehicle-to-vehicle communications systems. The partnership will
help deliver a mobility legacy in the host cities and
countries.
The Toyota Motor Corporation is investing $800 million on the
global sponsorship. The IOC and IPC use their discretion to
determine how the funds are allocated to further to the Olympic and
Paralympic Movements.
Locally the details of the support provided by Toyota New Zealand
to the New Zealand Olympic Committee and Paralympics New Zealand
have yet to be finalised.
Ends
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