Toyota New Zealand to fly Olympic and Paralympic flags for sustainable mobility

By Wright Communications

It mirrors the global arrangement between Toyota Motor Corporation, and both the International Olympic Committee (IOC) and International Paralympic Committee (IPC), and makes Toyota the first TOP partner to include a financial distribution to National Paralympic Committees.

The scope of the global contract covers all major Olympic and Paralympic events starting with PyeongChang 2018 Olympic and Paralympic Winter Games in South Korea, the Buenos Aires 2018 Youth Olympic Games in Argentina, and followed by the Tokyo 2020 Olympic and Paralympic Games in Japan.

"This partnership aligns strongly with our local Believe brand position," said Alistair Davis, CEO of Toyota New Zealand. "One of our Believe statements is 'that if you can dream it, you can do it'. This seems to personify the passion that all sportspeople have to excel in their chosen sport. The Olympic and Paralympic Games capture the world's imagination and inspire millions everywhere to aspire to be the best they can be."

"It takes huge motivation, determination and self-belief to compete at the Olympic Games," said Kereyn Smith, CEO of the New Zealand Olympic Committee. "Toyota understand this and their global partnership will help support the success of Olympians around the world. We are also excited that Toyota's commitment to sustainability will help deliver a positive games legacy at Tokyo 2020."

"Toyota is the first worldwide Paralympic partner to support all 178 National Paralympic Committees around the world," says Fiona Allan, CEO of Paralympics New Zealand. "New Zealand has been recognised amongst the top strategic markets for the Paralympic partnership globally and we are thrilled to have secured Toyota's long term support. I am excited about what this may mean for aspiring Para athletes in communities across New Zealand."

Toyota will be using the Tokyo 2020 Olympic and Paralympic Games in Japan, Toyota's home country, to highlight its capacity as a sustainable mobility company with a fleet of environmentally friendly buses as well as a range of Hybrid, Electric and Hydrogen powered vehicles.

With Olympic, World and Commonwealth shot put champion Valerie Adams as one of its brand ambassadors, Toyota New Zealand is already associated with the Olympic movement.

In line with the Olympic Agenda 2020, with sustainability as one of its key pillars, Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for the Games.

This will help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems. The partnership will help deliver a mobility legacy in the host cities and countries.

The Toyota Motor Corporation is investing $800 million on the global sponsorship.  The IOC and IPC use their discretion to determine how the funds are allocated to further to the Olympic and Paralympic Movements.

Locally the details of the support provided by Toyota New Zealand to the New Zealand Olympic Committee and Paralympics New Zealand have yet to be finalised.


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