Toyota New Zealand today announced the second phase of its brand platform Let’s Go Places, with the new series focused on reinforcing its commitment to driving a more inclusive, sustainable, and mobile future for all New Zealanders.

Building on the visionary foundations laid in the initial campaign, Let's Go Places has shifted its focus from vision to action, illustrating Toyota's active role in creating tangible mobility solutions tailored to meet the diverse needs of Kiwis nationwide, in a creative brand campaign that plays with the concept of the “intersection” between our lives and everyday mobility.

Toyota New Zealand Assistant Vice President of Marketing, Susanne Hardy says the refreshed campaign highlights Toyota’s evolution from a car manufacturer into a comprehensive mobility solutions provider, anchored deeply within the community.

“This is about Toyota’s place as a brand for all New Zealanders. Mobility is rapidly changing, and so too is the way that we access it," says Hardy.

“We recognise that individuals, families, and businesses have unique transportation needs, and we are committed to meeting these with sustainable, efficient, and accessible solutions."

“When you're at an intersection, look around and chances are you'll see Toyotas everywhere: Toyota is ubiquitous in New Zealand, and our new brand campaign concept highlights how Toyota is intertwined with communities right across our country. We recognise that comes with a responsibility: Toyota is not just envisioning the future of how we get around but actively creating it, ensuring that the freedom of movement is a reality for all, because mobility is a universal need.”

Toyota’s new brand campaign places strong emphasis on the brand’s established products and value chain, which integrates everything from vehicle purchase, finance, and insurance to servicing, parts, and mobility alternatives like Ezi Car Rental and Cityhop car sharing. These services mean customers can lease by the month or year, rent by the day or week, or share by the hour or day.

"Our value chain offers a holistic mobility experience. This means we can provide practical solutions to Kiwis, solutions that make their everyday lives better and easier, while supporting our sustainability goals and enriching communities across New Zealand," adds Hardy.

The campaign's creative execution will feature prominently across national media platforms and highlights Toyota's significant presence in the everyday lives of Kiwis, underpinned by the fact that one in four vehicles on New Zealand roads is a Toyota.

"With Toyota vehicles making up a quarter of cars on our roads, Let’s Go Places spotlights the diversity and interconnectedness of New Zealand communities," says Hardy. "Everywhere you look, Toyota is enabling mobility, supporting sustainability, and fostering community connections."

Community remains central to the Let’s Go Places story, further evidenced by Toyota’s ongoing partnerships, such as its support of New Zealand Rugby, which connects fans nationwide through memorable experiences.

“Toyota is everywhere. Not just in the sense of the number of Toyota vehicles driving on Kiwi roads. We’re there powering sports teams great and small, from the All Blacks to the Miles Toyota 1st XV Championship, from grassroots to global stages, from our Olympians like Toyota Brand Guardian Dame Lisa Carrington to the Weet-Bix Kids TRYathlon.

“Our Toyota Stores across the country support over 130 local sports clubs. Our vehicles do the hard yards from the farm to the city, and everywhere in between, whether it’s a Hilux Hybrid, a bZ4X BEV, a Toyota Hiace, a hydrogen-powered Toyota Mirai FCEV, a C-HR, a RAV4, or a Land Cruiser.”

The updated campaign rolled out from Sunday 10 August, reinforcing the brand's commitment to mobility, innovation, and sustainability.

"We’re excited to share real stories of how our mobility solutions impact lives positively every day. Toyota’s Let's Go Places campaign isn’t just about vision, it's about tangible action and genuine outcomes," says Hardy.

"Together, we’re driving New Zealand forward towards a brighter, more sustainable future," says Hardy. “It’s an exciting evolution that brings our vision firmly into reality."