New Zealand Transport Authority data shows Toyota New Zealand
sold 18,438 new vehicles in 2010, 22.9% per cent of the market
it has led since 1988.
Toyota New Zealand chief executive Alistair Davis says, "Toyota
is proud to maintain its market leadership and the trust of our
customers, despite starting the year with the challenge of the
mainly US-based recalls.
"A tough global economy in 2009 hit the market here, and put a
focus on ensuring Toyota New Zealand had a lean, efficient business
model in place. This put us in an excellent position to take
advantage of the market rebound in 2010," Mr Davis says.
Corolla was again New Zealand's most loved vehicle with sales
of 4886 continuing a remarkable decade of dominance as the nation's
Hilux built on its status as a Kiwi icon, taking the light
commercial vehicle title for the 28th successive year with sales of
3664, and surging into second most popular vehicle overall. Hiace
was again the top-selling van, with 1724 sold.
Mr Davis says Toyota's dominance of all four key market
divisions - private, fleet, rental and government - shows Toyota's
wide range continues to meet the needs of New Zealanders.
He says a highlight in 2010 was Toyota New Zealand and Massey
University joining a two-year global trial of the Plug-in Prius:
"Toyota has been a global leader in hybrid technology for many
years, and this is an exciting step along the path to more
"Toyota is determined to maintain its market leadership with
exciting new product launches coming up in 2011. We expect a
further strengthening of the market this year, and look forward to
the support of New Zealand motorists again."