Australian beauty company Raww is poised to freshen up the New Zealand beauty scene this month with the anticipated launch of its superfood-infused natural skincare, make up and aromatherapy range of products.

First launched nearly four years ago, Raww has taken the Australian beauty industry by storm, taking natural beauty to the next level with its innovative use of concentrated superfoods and clinically proven natural ingredients at an accessible price point.

Created after three years of recipe formulation by Total Beauty Network, home to cult favourite and award-winning organic beauty brand Inika Organic, Raww helps to bridge the market gap between lower cost mainstream beauty that frequently contains toxic ingredients to a brand that refuses to compromise on quality natural ingredients.

Harnessing the powers of natural superfoods, Raww skips the nasties such as talc, bismuth, parabens, phenoxyethanol and only adds the cleanest and most hydrating ingredients to its range of skincare and makeup. The hero skincare range features a line-up of serums, face oils, cleansers, toners, and moisturisers.

Loaded with vitamins A, C and E to speed up cell turnover and clarify the skin, the Raww skincare range features a product for almost every possible skincare concern.

With innovative natural ingredients like WildBerry Harvest™, made of a potent blend of Aussie berries and clinically proven to improve short and long term skin hydration. Raww also unlocks the natural power in Avocado Oil to soothe, Apricot Kernel Oil to stop fine lines in their tracks, and Vitamin C-packed Kakadu Plum to brighten.

Raww is the only company in Australia to use superfood ingredients in its makeup products as well as skincare. Its cosmetics line is extremely gentle on the skin, and perfect for all skin types. From primer to foundation, blush, mascara, eyeshadow creams, lipsticks, glosses, pencils and face tan – the range is bursting with antioxidants, vitamins and minerals.

Think Coconut Water to hydrate, Turmeric to combat acne, Macadamia Oil to moisturise and Kakadu Plum to add radiance. These ingredients aren’t limited to super smoothies – they’re perfect for all day wear on the skin too.

The Raww aromatherapy range is made up of pure essential oils, blends and ultrasonic diffusers that take home self-care to the next level.

With pure oils and custom blends to remedy any situation, such as Beauty Sleep bestie for restless sleepers through to Morning Motivation to put a pep in your step, each essential oil is 100% pure and extracted from the purest plant sources, distilled directly into the bottle.

The entire Raww brand is 100% Certified Cruelty Free with COSMOS certified products and vegan formulas throughout the range. That means absolutely no parabens, talc, bismuth oxychloride, nanoparticles, synthetic fragrance, chemicals, LSL, SLES, sulphates, or petrochemicals - no nasty ingredients at all.

The complete Raww Cosmetics range is now available in selected pharmacies nationwide.