The five wines in the new range, made with fruit from Sacred Hill's premium sites, sit alongside the ever popular Sacred Hill Orange Label varietals, in response to a growing consumer demand for accessible, better quality wines for special occasions.

Managing director and founder David Mason says the Reserve wines are designed to make the every day a little more special and crafted to reflect the authenticity of Sacred Hill and its vineyards.

"The launch of the Reserve range is an exciting milestone for Sacred Hill and is very much an extension of our long held wine making philosophy," he says. "Since we started Sacred Hill on the Hawke's Bay family farm in the 1980s we've always been about making wine to share with family and friends. That approach struck a chord back then and it still resonates with consumers today."

Mason says as people become increasingly busy in today's society it is even more important to make the most of those quality moments with friends and family and that's where Sacred Hill Reserve comes in.

Sacred Hill Senior Winemaker Tony Bish says the Reserve wines are made using fruit harvested from premium blocks in Hawke's Bay and Marlborough and most importantly they are deliciously drinkable.

The full Sacred Hill Reserve range is:

• Sacred Hill Reserve Marlborough Sauvignon Blanc 2014 (Silver Medal, Air New Zealand Wine Awards 2014)
• Sacred Hill Reserve Hawke's Bay Chardonnay 2014
• Sacred Hill Reserve Marlborough Pinot Noir 2014
• Sacred Hill Reserve Hawke's Bay Merlot Cabernet Sauvignon 2013
• Sacred Hill Reserve Hawke's Bay Syrah 2014

Sacred Hill Reserve wines are available at selected supermarkets throughout New Zealand and have a recommended retail price of $24.99 for the range, excluding Syrah which is $29.99.

To celebrate the launch of the new range, Sacred Hill is offering wine lovers the opportunity to "Reserve your place at Sacred Hill" and take time out amongst the vines with an exclusive Sacred Hill hosted vineyard experience for four including return airfares to Hawke's Bay, accommodation and a one-off lunch menu, designed by Hawke's Bay Chef of the Year David Griffiths of Mister D, to match the wines from the Reserve range. For more details visit Sacred Hill's Facebook page.

For further information on Sacred Hill Reserve wines visit www.sacredhill.com.

Ends