Driving luxury to the courts: Lexus announces sponsorship of 2024 ASB Classic

Lexus New Zealand is serving up an ace of anticipation as it steps onto the court as the official vehicle sponsor of the 2024 ASB Classic. In a match made in automotive and tennis heaven, Lexus confirms its commitment to the sport, ready to drive the tournament to new heights of luxury and performance.

This exciting collaboration brings together two icons of excellence, uniting Lexus’ unwavering pursuit of perfection with New Zealand’s premier tennis event.

Lexus New Zealand Vice President, Andrew Davis, says “It’s with genuine excitement that we announce our partnership as the official vehicle sponsor of the ASB Classic.”

“We look forward to playing our part in an iconic Auckland and New Zealand event filled with exhilarating tennis, unforgettable moments, and the sheer joy of experiencing amazing,” he says.

The Lexus ethos of pushing boundaries, delivering unrivalled experiences, and embracing cutting edge technology, perfectly aligns with the ASB Classic’s commitment to delivering a world class sporting spectacle.

Tournament Director Nicolas Lamperin says, “We are thrilled to welcome Lexus as the official vehicle sponsor of the ASB Classic. We are confident that this collaboration will elevate the tournament experience to unprecedented levels and create lasting memories for our audience.”

Lexus will provide a fleet of vehicles, including the new all-electric Lexus RZ 450e, to support transportation of players, officials, and other guests during the tournament.

The partnership with the ASB Classic comes as Lexus aligns itself with the sport of tennis globally. Earlier this year a new agreement with the Rolex Paris Masters tournament was announced, as was an announcement of an official partnerships with the UK Lawn Tennis Association (LTA).

A major multi-year partnership with the Association of Tennis Professionals (ATP) was also revealed in June, as the brand becomes official automotive partner of the ATP Tour from 2023.

The ASB Classic returns to the ASB Tennis Arena in Stanley St, with the WTA Women’s event from January 1-7 and the ATP Men’s event from January 8-15, with tickets on sale now.

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