08 Dec 2011
By Wright Communications
Connected Digital Media has launched New Zealand's first daily newsletter and comprehensive news website for the electrical appliance and electronics industry, as well as two consumer-facing websites: ConnectedWomen and ConnectedChefs.
Renowned online media specialist and CEO of Connected Digital Media, Claire Moffat said New Zealand had a strong appliances and electronics industry and is a test market for their expansion plans into Asia.
"We are excited about working in the industry in New Zealand to provide retailers with the up-to-date product and industry news they are hungry for, while connecting them with Kiwi consumers who are increasingly internet and technology-savvy," she said.
"Research from Saatchi & Saatchi showed that 60 per cent of women leave technology stores without a purchase. This is due to either a lack of relevant information or the attitude of the male staff, and that is something we want to rectify.
"We also know there's an increasing demand from consumers for information on how they can use appliances to emulate the celebrity chefs they see on television, and ConnectedChefs helps them do just that."
The Connected news service for the appliance and electronics industry will broadcast an e-newsletter in 'real time' every weekday, while ConnectedWomen and ConnectedChefs provide consumer-facing websites packed with information, forums, giveaways, offers and more.
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