01 May 2018
By Wright Communications
He brings more than two decades of quantitative research and analytics experience in the Asia Pacific region, most recently with his own research consultancy in Sydney, where his clients included Vodafone, TAL, Lion, Coca-Cola, News Corp Australia, Qantas and General Motors Holden.
Known for his strategic approach to complex and sensitive projects, Mr Bell is respected by his clients as a leading exponent of techniques such as choice modelling, segmentation, multivariate analytics and demand forecasting. He has also developed expertise in machine learning, an approach where self-learning statistical algorithms delve into vast quantities of data to uncover predictive patterns of behaviour.
"The operational environment for most organisations has never been more complex, open to disruption and burdened with data," Mr Bell says.
"I have a strong interest in supporting decision makers as they navigate this context by exploring the stories that data can tell us and bringing new insights to life."
His recent projects have focussed on issues such as optimising the launch platform for a service targeting SMEs, forecasting the demand impact of changes in service delivery, understanding the ideal customer journey to drive new customer acquisition, and the creation of a segmentation framework to identify potential sources of growth and innovation.
Mr Bell says he is pleased to be back in New Zealand.
"The work that a strong brand like Colmar Brunton does is so important to bring the voice of New Zealanders to life. I'm looking forward to bringing some of my experience back home and working with New Zealand organisations, and for a company that has values very much aligned with my own."
Mr Bell is based in Colmar Brunton's Wellington office.
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