30 Dec 2012
By Wright Communications
Colmar Brunton CEO Jacqueline Ireland says Kiwis have some big goals for 2013 but less than half of us are likely to make New Year's resolutions.
"It's clear New Zealanders have different goals and priorities depending on their gender, where they live and their age," Ireland says.
"Kiwi men are more likely to want to buy a house, get a promotion or move overseas. Women are clearly more focused on health conscious goals including increasing the amount they exercise, losing weight, eating a healthier diet and even drinking more water."
The survey revealed 18-29 years olds will be the most ambitious Kiwis in 2013 setting themselves up for a busy year with an average of 4.5 goals. They are more likely than any other age group to want to increase savings, buy a house, get married, get promoted or move overseas and they are the least bothered about having more holidays.
"Aucklanders are super keen to get into the city's challenging housing market with one in five including buying a house in their goals for 2013," Ireland says.
"It appears the effects of the Christchurch earthquakes are still being felt with nearly half (45%) of those living there putting 'reducing stress levels' high on their wish list for 2013.
The top five goals for Kiwis in 2013 are increasing exercise, increasing savings, losing weight, eating healthier and reducing debt.
"Health and wellbeing is one of the biggest consumer trends we are seeing worldwide and this confirms that New Zealanders are no exception," Ireland says. "Good health is now as important to some consumers as having the biggest, newest or shiniest status symbols."
However whether these goals are enshrined in New Year's resolutions may be a different story.
Ireland says while Kiwis are setting big goals for themselves, just 44% of us made New Year's resolutions for 2012 suggesting this practice is not high on Kiwis' agendas.
"Those in households with school aged kids were the least likely to make New Year's resolutions with 68% not doing so. Whereas 57% of those people who were older, single or living alone took the time to make New Year's resolutions."
However it appears that those who did make New Year's resolutions felt it was worthwhile, with a third saying they achieved their resolutions and two thirds saying they "kind of" achieved them.
Colmar Brunton interviewed a representative sample of 1024 people around New Zealand between 28 November and 5 December 2012. The survey has a maximum margin of error of + or - 3.1%.
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