01 Dec 2016
By Wright Communications
Founder and hands-on Managing Director, Nikki Wright, says it's great to be able to celebrate the milestone with such a range of longstanding, new and project clients and other supporters and reflect on how the business - and industry - has evolved over that time.
"I started the business as a full service public relations consultancy but with a focus on Corporate Social Responsibility (CSR), partly because I had a personal passion for it, but also because that was what businesses were beginning to prioritise," she says.
"I'm proud that we have continued to make our mark in this area - call it CSR, corporate citizenship or sustainability - by helping clients do better by integrating a more responsible approach to environmental and social wellbeing into their business strategies."
Over the last 10 years Wright Communications has worked with some of New Zealand's largest businesses on a variety of CSR projects, including some of the first sustainability reports produced in New Zealand, and stakeholder-led materiality assessments to guide strategic priorities.
Ms Wright says she is grateful for the support of clients over the past decade, and delighted to have provided communications support to a wide range of organisations from New Zealand SMEs to multi-national companies, local government bodies and charitable organisations.
"PR is a tough industry and we particularly value the longevity of our relationships with clients. We are a family business - my husband Aaron Wainhouse is a Director - and that mentality extends to include not only our staff but our clients, suppliers and contacts," says Ms Wright.
"Our longest-running client relationship is with Toyota New Zealand, which has been with Wright Communications almost from the very beginning. We have several other long-term client relationships, including with global expat network Kea and market research firm Colmar Brunton."
It's not just about the clients though. Ms Wright also judges the success of Wright Communications on how well the work-life balance of her team has been achieved. Flexibility is becoming more important and striking the right balance makes for happier, healthier and more productive people.
"It's amazing to be able to work in this evolving industry in a city we love, on communications that matter, and with such an impressive team to share the experience with each day."
Ever the realist though, Ms Wright says that there have been some valuable lessons learned over the last 10 years.
As for what's to come in the next 10, here are a few thoughts for emerging public relations practitioners:
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