Targeting CEOs

Colmar Brunton

The brief

Colmar Brunton's co-founder Dick Brunton is on a crusade to convince CEOs of New Zealand's biggest corporates to put customer satisfaction squarely at the heart of their businesses. He wanted to employ media to get face time with the heads of the country's largest companies.

The Wright approach

Wright Communications developed a strategy which targeted three types of media - financial, trade and consumer - to get the message of the Colmar Brunton Customer Experiences in front of every corporate in the country.


The resultant media coverage prompted various CEOs to pick up the phone and ask Dick to present to the board, calls came from the likes of Vodafone, BNZ, AIG and others.

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