Standing shoulder to shoulder with Mainzeal in crisis

The brief

Wright Communications supported our client Mainzeal through two site fatalities at Lion Nathan's new complex being constructed in Auckland East Tamaki in early 2009. During this time we had to draw on our sound judgement and sensitivity as public relations professionals, along with the foundation of trust we'd built up with the client.

The Wright approach

We worked directly with Mainzeal Chief Executive, Peter Gomm to issue a statement that provided the media with the information they required, while at the same time respecting the needs of the families in question and the live investigation. We also ensured that Mainzeal clients and other internal stakeholders received timely and consistent information from the company.

Outcome

The resulting media coverage was respectful, not speculative and confined to community based outlets.

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