Dynamic and contemporary quantity surveying company Kwanto Limited was established in 2006 and has a strong team of highly skilled practitioners. The firm engaged Wright Communications to build its brand and client base, and raise the profile of Kwanto director James White as an industry thought leader. At the same time, the client wanted to demystify the profession.
The Wright approach
A six-month tactical media strategy was developed, with the aim of achieving the client's goals through a mix of influential media coverage. This included: introducing James White to editors of target publications in a series of facilitated monthly 'meet and greets'; producing thought-provoking opinion pieces and negotiating their placement in key industry magazines; a series of new appointment releases; and a 'day in the life' article on one of Kwanto's young guns, explaining the role of a quantity surveyor.
Wright Communications' strategy resulted in compelling opinion pieces and articles on quantity surveying in leading publications Construction News, Builders and Contractors,Building Today, and Progressive Building. James White featured in HOME New Zealand'sspecial supplement Building & Renovation Guide - a crucial publication for the client's residential market. A Kwanto consultant was prominently profiled in a New Zealand Herald'My Job' column, and Kwanto new appointments appeared in the 'movers and shakers' sections of National Business Review, New Zealand Herald, The Independent, and Commercial Property New Zealand.