After 14 years in operation, ecostore were in 2007 searching for ways to take their brand to the next level and position its products as better for the environment and people's health in a marketplace that was becoming crowded with imitators. The company was exporting to Australia, United States, Hong Kong, Singapore, South Korea and Taiwan and needed a sophisticated and long-term approach to its media relations engagement.
The Wright approach
Wright Communications worked with ecostore to develop a sustained communications approach, which centred on identifying a focus for each year and developing and implementing strategic communications plans annually. We helped the much-loved brand step up its stakeholder engagement programme, and helped manage risks and issues, including product recalls. This ran alongside a media engagement and award entry programme which saw the company win many influential supporters through trade and other media.
With Wright Communications assistance brand recognition for ecostore is at an all-time high and the firm's sustainability credentials are rock solid. ecostore was been named New Zealand's 'Sustainable Business of the Year' at the 2009 NZI Sustainable Business Network Awards and is a Deloitte Fast 50 company.