The Brief

You spend heaps of time on your feet. So you don’t just want them to feel good, you want to feel Foot-tastic. Scholl, a brand with over 100 years of credibility wants to win people’s hearts as well as their heads, building an emotional connection with consumers.

The Wright Approach

After a successful rollout of new Scholl branding under the Feel Foot-tastic branding, which included earned influencer engagement, gifting and relevant lifestyle media leverage, we engaged Round the Bays for a two-year Scholl partnership, to help build brand connection with runners, joggers and walkers that Scholl is synonymous with foot health and foot care.

The Results

Tactics have included earned media sponsored content, influencers, blog, EDM and social media content with Round the Bays, in addition to three separate activation points throughout the 2024 Round the Bays event, at bib collection, end of race with foot yoga, and engaging retail customers in a bespoke hospitality site post-race.