17 Apr 2012
By Wright Communications
PR is not the panacea, but it is hugely effective tool as part of a suite of strategies, and usually much more credible than advertising.
A definitive PR strategy aims to secure specified objectives which contribute to an organisation's long-term goals. But a strategy is impotent without correct and compelling implementation.
There are some effective steps you can employ as an organisation to obtain maximum benefit from your PR activities:
You may be able to initiate steps 2-7 yourself, but real PR success will probably only be achieved with expert assistance (see step 1).
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