As we step into 2025, public relations continues to evolve, shaped by new technologies, a noticeable increase in business change as a response to tightening economic conditions, shifting stakeholder expectations, and a greater focus on purpose-driven communication. At Wright Communications, our expertise in sustainability, reputation, crisis and change management, and partnering with values-led businesses ensures we’re prepared to help our clients navigate this transition with confidence.

Here’s how emerging PR trends for 2025 align with our commitment to driving value for our clients:

1. The Rise of Nature-Based Reporting

As sustainability disclosures expand beyond carbon to include nature-based impacts, businesses are rethinking how they report on biodiversity, ecosystem restoration, and water stewardship. Nature-based reporting strengthens transparency, resonating with stakeholders who demand credible environmental accountability. Wright Communications excels in crafting narratives that spotlight these efforts, positioning our clients as leaders in regenerative practices.

2. Reputation Resilience Amid M&A Activity

An uptick in mergers and acquisitions brings opportunities—and reputational risks. Whether closing or changing shape, aligning restructured entities under revitalised values while addressing stakeholder concerns will be critical. Our experience in reputation, crisis and change management equips clients to tell cohesive, purpose-driven stories during these high-stakes transitions.

3. The Shift in Media Eco-systems

As media outlets grow more ideologically divided, staying true to brand values while engaging diverse audiences is a delicate balance. Our team guides clients in crafting messages that resonate across the spectrum without compromising authenticity.

Additionally, major restructures within New Zealand’s media sector are causing significant disruption. With journalist roles under threat and local editors stepping in to revive regional newspapers, brands must rethink how they connect with audiences.

Micro-media outlets like niche podcasts, Substack newsletters, and nano influencers are gaining traction for their relatable, community-centric content.

These are becoming essential tools for authentic, targeted engagement. These platforms are smaller but have highly engaged, highly influential communities offering a powerful and complementary pitching strategy to traditional channels, allowing brands to explore both targeted and mass reach.

At Wright Communications, we help clients explore these emerging platforms, crafting tailored strategies for podcasts, newsletters, and more to ensure messages resonate locally while cutting through the noise of a fragmented media landscape.

Why Wright Communications?

With a team trained in the latest trends, including emerging reporting standards and influencer strategies, we’re ready to help clients lead with purpose and precision. Whether it’s amplifying sustainability efforts, navigating reputational challenges, or leveraging new media channels to create cut-through for your brand’s narrative, we’re here to ensure our clients thrive in this dynamic landscape.

2025 is a year of opportunity. Let’s shape it together!