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Simon Roche, APR

Group Account Director

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Simon Roche has a unique skill-set, mixing expertise in organisational communications with major events. These diverse skills are an ideal fit at Wright Communications, which not only works extensively with the local government sector but also on major projects.  As Senior Account Director at Wright Communications, he plays a key role in managing the day-to-day operations of the consultancy.

Simon has more than 15 years' experience in communications, spending much of that time in local government including at the Auckland Regional Council before the Super City amalgamation.  He led Auckland's strategic communications for Rugby World Cup 2011 and since joining Wright Communications he has worked on a number of major events including the Auckland NRL Nines, V8 Supercars ITM500, the 2014 IRB Junior World Championship, the ICC Cricket World Cup 2015 and the FIFA Under-20 World Cup 2015.

At Wright Communications, Simon has applied his local government experience to a range of projects including Auckland Transport's parking strategy, Auckland Council's Waste Minimisation and management Plan and ATEED's domestic tourism campaign.  He has also worked with corporate clients such as research firm Colmar Brunton, Countdown and Elemental Construction Solutions, the project manager for the restoration of the historic St James Theatre.

Although many public relations practitioners consider themselves wine connoisseurs, few can match Simon's refined wine palate, which he developed working in the wine industry where he ended up running a wine academy and teaching wine appreciation courses.

On Wright Communications:

"At Wright Communications we have a real team approach, bringing together a group of people with diverse strengths, skill-sets, personalities and points of view.  The whole is greater than the sum of its parts."

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