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Anita Winterstein

Account Executive

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A passion for people and communications has lead Anita into the wonderful world of public relations. After completing three years at AUT studying a Bachelor of Communications, it was her experience with university agency Outside the Square and client The Salvation Army that showed her the true power of effective PR.

Following time spent in internal communications and social media roles, Anita has settled with Wright Communications working in both corporate and consumer PR. This dual role means she is both flexible and fit for an increasingly converging communications market. Key tasks include creating key media distribution lists, media and influencer liaison, PRIA measurement and reporting and social media management.

With a key focus in supporting clients with social media communications Anita has continued to develop and hone her social media expertise at Wright. She has successfully assisted numerous corporate and consumer clients achieve success in this realm, collaborating with them to ensure cut-through with internal and external audiences. Support in this area includes social media management, developing social media strategies, providing recommendations, content strategies and expert advice.

Examples include supporting clients Global Women, Wainhouse Distribution, ATEED's CBD Jobs and Skills and National Road Carriers with social media management. Her latest accomplishments include the successful growth of Global Women LinkedIn and Twitter channels and assisting National Road Carriers in the development of their Facebook and LinkedIn pages. Anita is currently managing and supporting Blue Star Group and Environmental Choice New Zealand with social media via LinkedIn.

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+64 9 366 0040

+64 21 662 372

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The Annex
41 Shortland Street
New Zealand

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