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Nikki Wright: Understanding target market helps you promote brand

By The New Zealand Herald - 6 May 2013
Many small to medium-sized businesses seem to think social media is all they need to give them profile when starting out. What else helps expose a brand?

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10881693

 

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