Sir Peter Blake Trust - celebrating leadership in action
Sir Peter Blake Trust engaged Wright Communications to deliver full service PR aimed at raising awareness of its various leadership and environment focused programmes, and celebrate key Trust milestones. Taking media exposure to an unprecedented level was a key goal towards increasing the Trust’s public profile.
The Wright solution
A comprehensive overall communications strategy was developed
and is regularly reviewed to achieve the Trust's overall
objectives. Each year, PR plans are developed to help achieve
objectives for each specific Trust programme.
Wright Communications has helped the Trust develop valuable
media partnerships, which will in the long term contribute to even
better media coverage of its programmes at a regional and national
Wright Communications has achieved extensive media coverage of
some of the Trust's key programmes including the Leadership Awards,
Leadership Week and Red Socks Day over the last few years and the
10th anniversary and tribute to Sir Peter Blake's legacy
in December 2011.
Recent media highlights include this year's Leadership Awards,
which featured on TVNZ's Tonight, World TV,
Management magazine, Sunday Star-Times and
Leadership Week gained great regional and national media
coverage for this year's 'Dare to Dream' initiative, where 200 New
Zealand leaders each visited a Kiwi classroom to inspire young New
Zealanders nationwide to 'dare to dream'. A story on the
Governor-General's school visit ran on TVNZ One News and
in The New Zealand Herald. TVNZ's Breakfast also
covered an art installation in Auckland's Britomart as part of Red
Socks Day, the last day of Leadership Week.
Extensive regional media coverage was achieved for the
announcement of the 30 students going on the expedition of a
lifetime to the Kermadec Islands, a new initiative for the
Wright Communications contributed to the development of two
important publications for the Trust Sir Peter Blake - the
Legacy, a special publication produced for the 10th
anniversary of Sir Peter Blake's death; and the annual report.
The CEO of Sir Peter Blake Trust, Shelley Campbell, is grateful
for the guidance, expertise and support Wright Communications
The Trust has seen a significant shift in our profile since working with Wright Communications. Nikki and her team consistently provide us with sound PR advice and strategy because they have taken the time to really understand our business and direction of travel. Whether we are planning ahead to maximise the potential of a campaign or working under pressure to prevent a problem escalating, we are confident the team at Wright will deliver an appropriate solution with us.
Sir Peter Blake Trust CEO