Demonstrating McDonald’s corporate responsibility and sustainability just one step on the CSR journey
As New Zealand's largest Quick Service Restaurant, McDonald's is
the industry leader in terms of their corporate social and
environmental responsibilities. But there is always more that can
be done. Highlighting their performance in all areas of CSR was the
first step in McDonald's New Zealand's sustainability journey.
The Wright solution
Wright Communications assisted McDonald's in developing their
first Corporate Responsibility and Sustainability (CSR) report in
2011, consistent with Global Reporting Initiatives (GRI)
guidelines. The learnings and information highlighted in this
formed the basis of their first CSR Strategy. This is a five year
roadmap in line with McDonald's global CSR framework, and covers
their three core pillars which are 'Good people, good neighbours
(planet and community) and good food'.
McDonald's New Zealand now has a greater understanding of how
they are performing across all these areas, where they can improve
and a clear strategy for achieving that.
“Wright Communications has played an integral part in helping McDonald’s to review its corporate social responsibility and sustainability activities in New Zealand, and apply a local lens to McDonald’s global strategies and frameworks.”
National Communications Manager, McDonald's