World Class coverage for World Class Awards
When Kea wanted maximum media exposure for its prestigious annual awards, Wright Communications delivered.
Wright Communications has been charged with publicising a number
of high profile business award events in recent months and years,
including the Kea (Kiwi Expats Abroad) World Class New Zealand
Awards (2009, 2010 and 2012), which acknowledges successful New
Zealanders on the world stage.
The Wright solution
Each year Wright Communications develops a four-month media
relations campaign for Kea, from the initial call for entries
through to the awards evening. We proactively target a variety of
channels to maximise mainstream media coverage for each category
winner, in addition to targeting niche vertical market publications
such as science and advertising media.
The media campaign is always extremely successful with an
average of more than half a million dollars worth of coverage
generated in television, radio, online, magazines and newsletters.
Individual stories run on the likes of TV One's Close Up, TV3's
Firstline, TVNZ's Sunday, National Radio, Newstalk ZB, along with
the New Zealand Herald, The Sunday Star Times, The
Listener, the covers of NZ Management and
Her magazine and more.
Back to Case
Wright Communications delivered on all fronts and, as a result, we had significantly increased media exposure and greater brand awareness for the Awards amongst the general public. Wright Communications also became an integral part of the strategic planning sessions for the World Class New Zealand programme. We appreciated its team effort behind the well researched strategic initiatives; many of these have been successfully implemented.
World Class NZ Programme Manager, Kea New Zealand