Environmental Choice New Zealand – Public Relations and Stakeholder Engagement
Environmental Choice New Zealand (ECNZ) is a government-owned
environmental labeling programme operated independently by the New
Zealand Ecolabelling Trust, a registered charitable trust.
The Environmental Choice label is New Zealand's official
environmental label and only Type I eco-label. It evaluates the
lifecycle impact of a product, service or process using a
multi-criteria assessment and independent third party verification.
The rigorous audit gives businesses and their customers the
confidence of having met the highest environmental standard.
With increasing demand for sustainable products and services,
ECNZ sought advice from Wright Communications to develop a
strategic communications plan and implement a tactical plan that
would build on its existing brand awareness and would continue
engagement with its licensees.
ECNZ aimed to bolster its environmental label as a trusted,
credible voice in the ecolabelling space and to grow its
The Wright solution
Wright communications developed a comprehensive communications
strategy that provided a sophisticated strategic framework and
outlined tactical initiatives to increase ECNZ's profile and
position the GM as a thought leader.
To raise the client's industry profile, Wright Communications
provided significant support to secure a speaking opportunity and
develop materials for the WasteMINZ Roundup Sustainable Economies -
Building a better industry. Wright communications in collaboration
with ECNZ and Croxley Recycling, submitted an application for the
WasteMINZ Awards for Excellence, Best project or initiative in the
commercial or public sectors.
Wright Communications gained significant media coverage for ECNZ
in the National Business Review, NZ Herald
Element magazine, Waikato Times Business News,
NZ Business magazine, Revolve WasteMINZ magazine
and Green Ideas magazine and other publications.
Wright Communications developed a quarterly e-newsletter for and
about ECNZ licensees to share case studies and news and provides
relevant content for the ECNZ LinkedIn page.
"Since engaging Wright Communications we have received
professional quality deliverables. Leola delivered a thoughtfully
considered communications strategy and a detailed e-Guide for
licensees to enable our licensees to better leverage the
Environmental Choice label for business benefit. Her media releases
have resulted in solid media coverage. She consistently delivers
well-written outputs and she works well with our team. We are happy
with the progress in our developing relationship with Wright
Communications." Robin Taylor, General Manager, The New Zealand