Clarian HR - The Great Employment Survey
The annual Great New Zealand Employment Survey gathers data from employers and employees to reveal current and emerging trends.
The survey, conducted in association with Massey University, gives
people the chance to give anonymous feedback on what their
workplace is really like, often highlighting how people's
perceptions differ within the same organisation. As well as
providing interesting information for the companies taking part and
employment and human resources professionals, the findings provide
interesting angles for mainstream media.
The Wright solution
To achieve national coverage to encourage more people to take
part in the survey and highlight the results, a key to Wright
Communications' strategy was developing a media partnership. Wright
Communications identified the Sunday Star-Times as the ideal
partner, giving them the opportunity to publish the results before
the findings were released to other media.
Input was also given by Wright Communications on the questions
contained in the survey, particularly around the theme, which
changes each year, to ensure news value. Key findings were
provided to the Sunday Star-Times as they came to hand from the
researchers, giving them plenty of time to gather further
information and interview both Jane Parker from Massey University
and Clarian Chief Executive Officer Clare Parkes.
Following the full page, front section coverage of The Great New
Zealand Employment Survey in the Sunday Star-Times, other media
including TVNZ's One News picked it up as a brief, and sector,
regional and business publications covered it based on relevant
angles pitched by Wright Communications.
Clarian's Clare Parkes was delighted with the results of the
media relations work around The Great New Zealand Employment
Survey, seeing the benefit of the strategy of having a media
partner, and opted to carry the partnership on in 2013.