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Summer Sports: Confessions and cock-ups – A PR perspective.

By Simon Roche - 30 Jan 2013
The question all PR practitioners are being asked around the BBQ this summer: Who would you rather be working for – Lance Armstrong or NZ Cricket.
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Is textish the new English?

By Wright Communications - 31 Oct 2012
As public relations people, words are our building blocks. We pride ourselves in being able to use them creatively and concisely to craft our messages. No doubt many of us shudder at the proliferation of text language and the invasive and pervasive grip it is taking on our language.
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The changing media landscape

By Wright Communications - 19 Sep 2012
Today’s media landscape is continuously changing and as a PR agency we have to keep our finger on the pulse of changes to both traditional media channels and the increasingly developing online environment including social media.
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Tweeting Times

By Wright Communications - 27 Aug 2012
The 2012 Olympics have been dubbed the ‘Twitter Games’ with media reports announcing that the Olympics were awash in Twitter – for better or worse. Within the first four days of the Games, more than 15 million fans and a good percentage of the 10,800 athletes were using Twitter and other social media platforms to follow and share the Olympic experience.
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Gaining maximum PR leverage from awards events

By Wright Communications - 10 Jul 2012
One of the calendar highlights for many organisations is an annual awards celebration event, and this provides a raft of PR opportunities – along with some special challenges which require correct strategies.
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Social media savvy

By Wright Communications - 25 Jun 2012
The on-line world is buzzing with new service offerings for companies looking to connect with potential clients and spread awareness about their brand, products and services.
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Sustainability Reporting: why and how?

By Wright Communications - 22 May 2012
A sustainability report is a way for organisations to publically state information about their economic, environmental, social, and governance performance.
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Top tips to generate great PR results

By Wright Communications - 17 Apr 2012
We are often asked to explain why public relations is important. There are any number of successful organisations we can point to which ‘get it’. They understand the importance of strategic public relations planning and implementation as part of their overall long-term strategy.
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