Communication vital to reputation

By Wright Communications - 01 May 2015
Communication vital to reputationIn philosophy there is a well-known thought experiment: “If a tree falls down in the middle of a forest and no-one hears it, does it make a sound?”
read article

Issue management tricky in online era

By Niko Kloeten - 24 Feb 2015
Issue management tricky in online eraOnce upon a time, activists would promote their causes by chaining themselves to trees or lying in front of bulldozers. Today they can bring down companies with a hashtag.
read article

PR in the Smartphone era

By Melanie McKay - 30 Jan 2015
PR in the Smartphone era An increasing number of people are getting their information through their devices so we need to change the way we do things - or do we?
read article

Clever communication the key to a smooth restructure

By Simon Roche - 17 Oct 2014
Clever communication the key to a smooth restructureRestructure and redundancies are an unfortunate reality in New Zealand manufacturing but the news doesn’t have to be all bad if they are communicated in the right way.
read article

Black Swans and Black Boxes

By Wright Communications - 09 May 2014
Black Swans and Black BoxesMost Aucklanders won’t even speak English until they’re well caffeinated with their favourite beverage. But that didn’t stop a strong turnout at a Wright Communications-organised breakfast seminar on crisis communication and the missing Malaysian airliner.
read article

Sustainability no longer a niche proposition

By Nikki Wright - 12 Dec 2013
Sustainability no longer a niche propositionThere are seemingly few big industries that haven't suffered great harm to their reputations in the past few years.
read article

Cute puppies better than a ‘fire sale’ tweet any day for brand building

By Wright Communications - 10 Oct 2013
Cute puppies better than a ‘fire sale’ tweet any day for brand buildingLet's say you've surfed the net today (in your lunch hour, of course!) and you hit upon, say, ten different sites.
read article

Put away your rulers

By Nikki Wright - 20 Jun 2013
Put away your rulersThere used to be a time, not that long ago, when every morning, a poor unfortunate sod in a public relations agency would have to collect in all the print publications out that day and search through them for mentions of a client’s company.
read article

Transforming business from the inside

By Wright Communications - 03 Apr 2013
Transforming business from the insideVery few significant New Zealand businesses need to be convinced that adopting a strategy that ensures they have a positive operating impact for consumers, employees and other stakeholders, as well as the environment, is good business.
read article

The Social Media minefield

By Wright Communications - 03 Apr 2013
The Social Media minefieldIt is becoming increasingly clear that social media is a double-edged sword for everyone big or small, public or private, business or non-profit.
read article


Email subscription

Enter your email address to subscribe to this blog and receive notification of new posts by email.

Sign me up! Sending... Your signup was successful

� 2012 All rights reserved. Wright Communications. Home Contact

+64 9 366 0040

+64 21 662 372

Level 3
General Building
29-33 Shortland Street
New Zealand

website by bka interactive