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Reputations enhanced by taking a stand

By Wright Communications - 20 Apr 2018
Reputations enhanced by taking a stand “The way to gain a good reputation is to endeavour to be what you desire to appear.” – Socrates
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The perils of momentary, rash, unthinking acts

By Wright Communications - 28 Mar 2018
The perils of momentary, rash, unthinking actsWe can all think of small things going wrong that wrecked major endeavours. Like the misplaced permit-to-work certificate on the North Sea Piper Alpha oil rig in 1988 that led to an explosion killing 167 rig workers. Or, at an everyday level, the trip on the stairs that brings years of painful rehabilitation.
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Shifting political generations brings new national narratives

By Wright Communications - 28 Feb 2018
Shifting political generations brings new national narratives The phrase “generational shift” has become the story of New Zealand politics in recent months with the electoral outbreak of Jacindamania followed reasonably rapidly by the accession of Simon Bridges to the National Party leadership.
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Kiwi consumers push sustainability

By Wright Communications - 30 Jan 2018
Kiwi consumers push sustainabilityNew Zealand businesses that plan to wait for regulation before taking sustainability seriously are in for a rude awakening.
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On your marks, get set…write your CSR report!

By Wright Communications - 18 Dec 2017
On your marks, get set…write your CSR report!Listed Kiwi companies are lagging behind the rest of the world when it comes to reporting on some key parts of their business that investors are increasingly interested in. But that will change with the launch of the new rules that compel them to be more balanced, objective and transparent.
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A greener Government – How business can get ahead of the curve

By Wright Communications - 06 Nov 2017
A greener Government – How business can get ahead of the curveNew Zealand just got a greener Government. More focus on climate change, emissions, sustainability and the like. So what does that mean for business and how should businesses respond?
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Selling kiwis a better way of living

By Wright Communications - 22 Sep 2017
“If we present a world where better beats bigger, where smarter consumption beats excessive consumption, where more time beats more stuff, we will all prosper.”
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The toughest job in PR

30 Aug 2017
Turmoil in US President Donald Trump’s communications team has shone the spotlight on the role of PR in politics. Communications teams are supposed to shape the headlines, but in recent weeks White House staffers such as Steve Bannon, Sean Spicer and Anthony Scaramucci have been in the headlines themselves. Is increased scrutiny the new normal for political PR operators? And with an election approaching, what are the lessons for those shaping the message in New Zealand politics?
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Sponsorship: check it's right before you write the cheque

By Wright Communications - 11 Aug 2017
Sponsorship and PR are all too often viewed as separate beasts. They shouldn’t be. The recent train wreck that was the 2017 EY Business Journalism Awards illustrates several reasons why.
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The real threat of ‘fake news’

By Wright Communications - 30 Jun 2017
In the social media era, negative stories can go viral and destroy a business. Now, with the emergence of ‘fake news’, those stories may not even be real. Fake news is a modern term for what was once known as ‘yellow journalism’. It describes hoaxes, conspiracy theories and bogus news stories that are spread online, often by people who mistake them for genuine news stories. While some fake news stories are satire (e.g. anything on The Onion), others are deliberately concocted to push political agendas, mislead the public or pursue a vendetta against a person or organisation.
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